Case Study: Bait Shop

Bait Shop is a beloved dive bar on Capitol Hill in Seattle, Washington. The brand strives for a clever, relatable, and on-trend social media presence.

I currently manage the bar's social content calendar, strategy, caption copy, and text overlay copy, as well as audience engagement. This work requires that I stay in close contact with Bait Shop owners and staff to accurately reflect their work, capture photos, maintain a content library, respond to DM inquiries, and more.

You can take a look at Bait Shop’s Instagram profile here: @baitshopseattle.